Reinvigorating a website and brand for a boutique bridal shop.

I was tasked to lead this project from start to finish, this included meeting with the client. The main job was a website redesign, but during the process we realised that their logo needed to be refreshed to fit in with the new direction of the site.
The client’s brief was looking to give them something classic, Hollywood glamour.

I learnt a great deal on this project. I was the sole contact for the client and had to ensure we delivered an excellent product the client was happy with. I challenged myself design-wise, drawing inspiration from print, architecture for the website.

Wordpress CMS
jQuery, PHP
Designed by Neasa F Ronayne @ Unthink


To start I looked into Hollywood glamour, this led me to research Art Deco. As the purpose of the site is to sell bridal dresses, the images needed to be displayed in full. So I drew inspiration from fashion magazines for layout.

The border is used as a design tool I chose two images to demonstrate this. The borders are used to add character to the design and an anchor for the text to the image. This allows the text/content to be put further away from an image than normal.

Design in Practice

Part of the exercise to choose a design direction was seeing how it would work in action. I designed a Facebook page, banner ad and magazine competition ad, locations where their brand would sit.

I am a designer-developer, working as a project lead at Dauntless. I enjoy the fusion of the creative and the technical. I love creating and implementing user-centered designs. I work closely with designers to constantly re-evaluate the design to ensure the best flow and usability. I strive daily to improve my skills and push the skills I do have to create stronger and better user experiences. At the end of the day, there is nothing like punching the air in celebration after solving a complicated problem.

I have many hobbies ballet, music, hiking, reading, drawing. I thoroughly enjoy traveling and learning new cultures, I have been to North America, Central America and all over Europe, Asia is next on my list.

Other websites


  • React, Redux, NextJS
  • Adobe Creative Suite
  • Rapid Prototyping
  • PHP, Javascript, jQuery, CSS, HTML
  • Responsive site creation
  • Organised, Hard-working, Attention to Detail
  • Amicable, Sociable, Passionate