Reinvigorating a website and brand for a boutique bridal shop.
I was tasked to lead this project from start to finish, this included meeting with the client. The main job was a website redesign, but during the process we realised that their logo needed to be refreshed to fit in with the new direction of the site.
The client’s brief was looking to give them something classic, Hollywood glamour.
I learnt a great deal on this project. I was the sole contact for the client and had to ensure we delivered an excellent product the client was happy with. I challenged myself design-wise, drawing inspiration from print, architecture for the website.
To start I looked into Hollywood glamour, this led me to research Art Deco. As the purpose of the site is to sell bridal dresses, the images needed to be displayed in full. So I drew inspiration from fashion magazines for layout.
The border is used as a design tool I chose two images to demonstrate this. The borders are used to add character to the design and an anchor for the text to the image. This allows the text/content to be put further away from an image than normal.
Part of the exercise to choose a design direction was seeing how it would work in action. I designed a Facebook page, banner ad and magazine competition ad, locations where their brand would sit.