Invigorate the brand and website for a food company based in Dublin.
I was the sole developer, the lead designer and worked on the photography direction on the project.
The website design required large impactful images to enhance the atmosphere and quality of food of the shop. The photography needed to follow brand guidelines. I therefore chose images to suggest the layout and style of the photography, which would highlight the food as colorful, natural and of a high quality.
The menu of the shop is extensive with over 50 items, a description, several prices, nutritional information and allergens, and can be highly customised. Therefore I needed the menu to be broken into smaller chunks to be easily navigated by the user. Similarities in content, price etc. also needed to be identified. The final solution grouped the menu items by type, e.g. bagel, salad etc., and the repetitive information was only displayed once.
I am a designer-developer, working as a project lead at Dauntless. I enjoy the fusion of the creative and the technical. I love creating and implementing user-centered designs. I work closely with designers to constantly re-evaluate the design to ensure the best flow and usability. I strive daily to improve my skills and push the skills I do have to create stronger and better user experiences. At the end of the day, there is nothing like punching the air in celebration after solving a complicated problem.
I have many hobbies ballet, music, hiking, reading, drawing. I thoroughly enjoy traveling and learning new cultures, I have been to North America, Central America and all over Europe, Asia is next on my list.
Other websites
Skills